CT BUSINESSES

Struggling CT Soda Maker Reed’s Inc. Appoints New CEO Amid Turnaround Efforts

30 June 2025

Norwalk-based beverage company brings in former PepsiCo exec to fix supply chain issues and boost growth.

A scale of justice sits on a wooden table next to a judge 's gavel

Cyril Wallace, previously a vice president at PepsiCo Beverages, has stepped in as CEO of Reed’s Inc., the Norwalk-based producer of ginger beer and Virgil’s sodas. He's taking the helm during a critical period marked by years of losses, uneven production, and costly inventory imbalances. Wallace aims to streamline the supply chain, optimize spending, elevate brand awareness, and explore new production facilities—potentially adding a southern U.S. factory. Reed’s also recently launched a low‑sugar, multifunctional soda line and continues to expand its reach in retail and hospitality.


This summary is based on a report originally published by the Hartford Business Journal. You can read the full article here.


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